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Whatever Penn State did with its PR efforts, do the opposite
Sports, among other things, can serve as a respite for fans to forget about ills in the Former Penn State football Joe Paterno was fired, Wednesday. world. This week, the wicked face that stared us...
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When social media is cruel, keep communication lines open
You’ve heard the phrase “if you can’t say something nice, don’t say it at all.” Most of us were taught that lesson before kindergarten, but it escaped some people who hide behind screen names and spew...
View ArticleRyan Braun will always have a PR challenge
Maybe you’ve heard… Brewers left-fielder Ryan Braun was suspended for 65 games, the balance of the regular season, by Major League Baseball for violating the organization’s drug program. While neither...
View ArticleMilwaukee Brewers, team owner step up to meet PR challenge
If there was any doubt that Milwaukee Brewers owner Mark Attanasio wants to make good on not only a losing season but an unfortunate one for fans after leftfielder Ryan Braun accepted a 65-game...
View ArticleStupid happens. Just ask Riley Cooper.
Make no mistake about it. Eagles receiver Riley Cooper was caught in a swamp of stupid when a video of him berating an African-American security guard at a concert surfaced last week. Like many, I...
View ArticlePGA golfer Steve Elkington knows how to tick off a lot of people
While I wish I would have been quicker to write about the exemplary presser NFL Draft prospect Michael Sam conducted at the NFL Combine during the weekend (it’s a must-watch for ALL athletes), it’s the...
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The NFL could generate great PR beyond the Super Bowl
I was interviewed for a podcast last week when the host asked me about sports organizations that do the public relations thing wrong and what they could do to improve. I was really at a loss because...
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Sports network revenue stories educate consumers about more than stock prices
There is reason for sports networks and their corporate parents to be concerned each time a negative revenue report is released in 2016, and it’s not all about dollars and cents on the surface. Sports...
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Sports PR was front-and-center in this week’s news
It was quite a week of you’re into sports PR case studies. Or just into sports. Sure, there’s that college conference basketball tournament thing. A few overtimes, buzzer-beaters and upsets are always...
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Sports PR is about helping media do their job
Sports PR, along with every industry, has changed, but I maintain that those that publicize teams, individuals and products are in the business of making information and access relatively simple for...
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